You have a vision. But let's be realistic. You cannot take on another project.

This is where I step in.


I bridge the gap between your design dreams and putting it out for the world to see— all while ensuring it attracts your ideal clients.

I bet you started your business envisioning yourself working one-on-one with clients. Directly improving lives and educating your clients is your zone of genius, not designing your brand and website. 

Allow me to introduce myself.

I'm Abby. Design is my zone of genius.

You can rest assured that I feel as passionately about holistic health as you do. Now is the time to finally cross your big, lofty design goals off your never-ending to-do list.

Abby Candid

my why

Years of bedside nursing left me disappointed in the lack of healing happening in modern healthcare. I felt like a cog in a wheel— confined by strict protocols, treating symptoms but rarely identifying the root cause, and never having enough time to educate about disease prevention.

Fast forward to starting my own family. My eyes were suddenly wide open. I began making informed decisions about our health. This led me to discover a community of people who filled that void I was looking for— holistic health providers.

By merging my creative skills with my passion for health and wellness, I can continue to support those in need of hope and healing.

Let's take the overwhelm out of your brand and website design. By working with me, you will be able to show up more confidently as the professional you are and reach more people who need you.

fun facts

about me

What quote do you live by?

“If you want to change the world, go home and love your family.” -Mother Theresa

Favorite book?

Where the Crawdads Sing by Delia Owens

Ennegram type?

I'm proud to be a SIX a.k.a. "The Loyalist". Sixes are reliable, hardworking, responsible, and trustworthy. Yep, that's me to a tee!

How do you relax and unwind?

I LOVE taking a bath. It's the best way to check out as an introvert being overstimulated by my children all day 🙂

Dream trip?

I've never left North America so backpacking around Europe would be quite the adventure. Someday, I hope!

Favorite TV show?

This Is Us. But Friends is a close second!

Favorite food?

That’s a tough one … I’m torn between fresh guacamole and peanut butter (straight out of the jar!)

What did you want to grow up to be?

A teacher or a nurse— ironically, I guess by homeschooling my kids, I did both!

Samantha Jade (1)
She has an eye for design that is unparalleled.

"I’m so fortunate to have Abby on our team. She has an eye for design that is unparalleled. From little direction, she’s able to bring things to life through color schemes, patterns, textures, placement and everything that makes imagery spectacular and helps it tell a story. The expectations of our firm’s clients are very high and she always hits the nail on the head to bring together our collective vision."

- Samantha Jade

Business Strategist, That's SMART Business